AAMI to target distracted drivers

Young drivers are not the only ones who are distracted easily while on the road. Fleet managers will know that any driver can become distracted, for any reason, potentially resulting in devastating consequences.

AAMI insurance has announced plans to commit research funding to address distracted drivers on Australian roads. It will mostly tackle young drivers, but AAMI understands the issue isn't just for those new on the road.

The national motor insurer is looking at why the amount of distracted drivers causing accidents is increasing and how best to tackle the problem.

AAMI spokesperson Reuben Aitchison said the company is investigating solutions that include the use of technology and better education.

"In particular, we are keen to understand the psychology behind the creation of a social stigma, something we believe is necessary in reducing technology distraction, particularly in younger drivers," he said.

Despite tougher laws coming into force and advertisements across media platforms increasing, it seems distracted driving continues to be a problem. 

While the advent of texting and social media is in the realm of the younger generation, more fleet drivers are sending and reading text messages and surfing the internet while driving.

This is why it is important that a fleet manager takes responsibility for his or her drivers and provides them with the tools to stay safe on the road. Being less distracted while driving will also aid fleet maintenance as drivers can be more aware of the car's performance, helping keep the fleet in top condition.

Mr Aitchison suggests individual agencies need to help the police enforce rules that are designed to keep drivers and pedestrians safe.

"The police are working hard to try and curb this behaviour and have undertaken campaigns to enforce the laws around using mobiles while driving, catching tens of thousands of drivers in the act, but it is not always easy," he said.