Are people making use of their car's technology?

Today's vehicles are packed with more technology than what astronauts had when they went to the moon, but are fleet managers using it to their full potential?

Some of the major technological advancements installed in vehicles over the past few decades concern safety - involving features drivers will hope they never have to use. 

However, there are also a range of features that drivers choose to have in their new vehicles, such as smartphone connectivity and satellite navigation, that are also being ignored. 

According to a recent study from market research expert J.D. Power, less than half of these features are experimented with during the first 90 days of ownership. 

The firm reported that 20 per cent of drivers use less than half of their vehicle's advertised features. Some of the technologies that failed to find favour with motorists include the in-vehicle concierge, mobile routers and self-parking systems. 

Not only are drivers shying away from the current crop of gadgets to adorn new vehicles, there's a further selection they would rather weren't included in the next generation of automobiles. The more notable rejections include Apple CarPlay and Google Android Auto, just a small sample of the 23 potential technologies millennials have no desire to use. 

Executive Director of Driver Interaction & HMI Research Kristin Kolodge said these technologies relied on making a good first impression with new drivers. 

"The first 30 days are critical. That first-time experience with the technology is the make-it-or-break-it stage," Kolodge explained.

"Automakers need to get it right the first time, or owners will simply use their own mobile device instead of the in-vehicle technology." 

In a August 25 Jalopnik article, motoring journalist Justin Westbrook said that one of the main reasons so many of these gadgets go unused is because they simply aren't as easy to use - or as powerful - as current smartphones. 

Mr Westbrook also made the point that these technologies are often expensive options on new vehicles, so drivers are losing value by not making use of them.