Australia's tyre market growing more competitive

An often underappreciated workhorse of your company fleet, tyres perhaps aren't discussed enough by fleet managers in Australia. Not only are they the pivotal connection to the road, they are key areas where a manager can save on fleet costs.

There are few people who can say they have the same tyre degradation issues as a fleet manager. By spending large amounts of time on the road, fleet drivers are constantly wearing away at their vehicle's precious tyre rubber.

This is, of course, an important thing to keep an eye on, not only for fleet maintenance but for safety. If tyre tread depths drop too low, drivers will be put in unnecessary danger, and the legal issues this can have doesn't bare thinking about - but it does need mitigating against.

A fleet manager will be pushed for time to check regularly on tread depths while juggling hundreds of other commitments. There is also the cost element of changing tyres regularly.

Fortunately, the tyre market in Australia is growing more competitive, according to a recently released TechSci Research report.

"Bridgestone, Goodyear/Dunlop and Yokohoma are the leading players in Australian tyre market. However, other companies such as Michelin, Kumo, Toyo, Hankook, Continental and various Chinese tyre brands are expected to offer increasing competition to the established players," TechSci explained.

To help reduce tyre replacement costs among those who use vehicles more often, retreading is set to become a more widely-used solution to high degradation. Retreading involves molding a new sheet of treaded rubber around a spent tyre - repurposing it and reducing material costs by around 20 per cent.

By 2019, tyre retreading will be a common practice to help reduce fleet costs, Karan Chechi, research director with TechSci Research, suggests.

"Tyre retreading business is expected to increase during the forecast period. Favourable government policies are expected to boost the retreaded tyre market in the country, with the segment projected to witness double digit growth over the next five years." he explained.

As for giving fleet managers more time, a fleet management program can make maintenance a piece of cake, while ensuring important safety commitments don't slip through the cracks.