Do green cars need to be more exciting?

While they've been the talk of the town for years now, are green cars becoming just a little bit stale?

Recent research has revealed that while a significant number of people are still interested in purchasing one, demand appears to have hit a plateau. 

The Harris Poll discovered that almost half (48 per cent) of drivers it surveyed would consider buying a hybrid vehicle next time they were in the market for a new car. Interestingly, this is the exact same result as what the firm recorded in the same survey in 2013. 

Part of this could be due to a rise in interest for all-electric vehicles such as the Tesla Model S or Nissan Leaf, which The Harris Poll reported is up two points to 21 per cent. 

Naturally, the demand for these vehicles splits depending on the demographic, so fleet managers should be able to get an idea of the vehicles their workers desire. Millennials had the highest purchasing intention when it comes to hybrids, with more than half (57 per cent) considering buying one. 

So, what do manufacturers need to do to push hybrid purchasing intentions beyond the 48 per cent mark? The environmental and cost-saving effects have long been documented, but there's yet another group of vehicle purchasers often left out of these arguments. 

Petrol heads have different wants, often prioritising excitement and performance figures over practicality and efficiency. Now, thanks to hybrid innovations, drivers could soon have the best of both worlds. 

Previously, hybrid vehicles were about reducing fuel consumption and little else, with vehicles like the Toyota Prius existing as little more than an environmental statement. Now, hypercars such as the McLaren P1 and Porsche 918 have proven that hybrid technology can be used for speed. It's surely only a matter of time before these benefits trickle down to more affordable vehicles.