Federal government releases consultation paper into unfair fuel price advertising

As any Australian fleet manager will agree, understanding and keeping track of fuel expenses can be a frustrating and time consuming procedure.

Luckily, there is fleet management software available which can help in this process, by providing easy to understand reporting modules which keep track of all the various expenses being incurred by company vehicles.

And keeping track of the various fuel consumption rates of your organisation's fleet may be about to get even easier as well, as the federal government has released a new consultation paper into the unfair practice of misleading fuel price boards.

According to assistant treasurer David Bradbury, many consumers are being "sucked in" by fuel price boards outside service stations which only display the most heavily discounted type of fuel.

"Once they drive into the service station, only then do they find out that there are often large differences between the prices of the different fuel types available - sometimes more than ten cents a litre," said Mr Bradbury in a statement released December 7.

"There needs to be a consistent, national approach to the regulation of fuel price boards so that consumers can have confidence they won't be misled by signs that don't give them the full picture."

The Australian Automobile Association has thrown its weight behind the initiative as well, with the organisation's executive director Andrew McKellar noting that "maintaining the status quo is not an option".

Mr McKellar pointed to a recent national survey which found that eight out of every ten drivers in Australia support the idea of ensuring consistent fuel price signage across all service stations as proof that the time has come for a change.

"The consultation paper is a major breakthrough because it recognises that motorists have been confused about the real cost of filling-up," said Mr McKellar.

The consultation paper in questions can be viewed via the Australian Consumer Law website, and submissions will remain open on the matter until February 15 2013.