Honda big winner at Kelley Blue Book 2013 Brand Image Awards

If you are an Australian fleet manager considering vehicle procurement in the near future, it might be worthwhile taking a look at the results of the latest Kelley Blue Book 2013 Brand Image Awards.

The awards, which are held annually, are determined based on consumer automotive perception data which is compiled by Kelley Blue Book - a US-based automotive vehicle valuation company.

There are 13 categories in total, six of which are designated to be awarded to the best luxury cars.

"The Kelley Blue Book Brand Image Awards are unique because they reflect the opinions of actual in-market new-car shoppers, providing automakers with a glimpse into what potential customers really think of their brand and showcasing their perception strengths," explained vice president of market intelligence for Kelley Blue Book Hwei-Lin Oetken in a statement released March 25.

This year the big winner was Honda, which was named Best Overall Brand, Most Trusted Brand and Best Value Brand.

Chrysler was named the Most Refined Brand, while MINI was awarded the title of Best Performance Brand. Ford and Toyota also took home prizes.

The successful luxury car brands in this year's awards were named as BMW, Lexus, Buick, Mercedes-Benz and Porsche, with BMW being named the Best Overall Luxury Brand.

American Honda Motor Corporation vice president of national marketing operations Mike Accavitti says that the awards are a reflection of his company's "competitive strength".

"These awards demonstrate how customers recognise tremendous quality and value of our products, reflecting the incredible competitive strength of the Honda brand" said Mr Accavitti (March 28).

Awards such as these are a great way for fleet managers to determine which vehicles are going to be the most reliable for their organisation, and therefore reduce ongoing fleet maintenance expenses. 

Fleet managers might also look to contact a professional fleet services provider in order to determine a comprehensive Whole Of Life cost for each potential vehicle purchase.



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