How can fleet managers retain younger drivers?

As the baby boomer generation approaches retirement, most workforces are seeing a rise of millennials. In fact, 75 per cent of all global workforces by 2025 will be made up of millennials, according to a study by Deloitte. What does this mean for the fleet management industry?


Younger drivers are likely to appreciate technology savvy workplaces. Under Australian law, a workplace constitutes a moving vehicle, and thus equipping fleet cars with the latest satellite technologies will entice younger drivers to get on board and work for the company.

As people who have grown up as digital natives and are savvy with technology, younger drivers will be more likely to use navigational apps, cellular tools and digital mapping. This comes with benefits such as improving fuel efficiency, because taking the quickest and least congested route will have a positive domino effect on fuel consumption.

Turning to fleet management software is a useful way to offer and integrate such technologies into the everyday working life for fleet drivers. Such software can help build better relationships between fleet managers and younger drivers, because this demonstrates to younger drivers that the company they work for is adopting the latest innovations from their industry to improve their daily operations. 


Retaining younger drivers can sometimes be challenging, given that millennials typically 'job hop' and rarely stay in one line of work for extended periods of time. However, their transient nature can be used advantageously when recruiting them by noting that driving throughout several Australian roads, especially along the Great Ocean Road, is a traveller's dream. Such travel perks that come with a job involving constant mobility is likely to attract and retain younger drivers.


A 2013 study from PricewaterhouseCoopers on millennials also identified that they appreciate and cherish mentorship. In terms of trucking fleets, it may be a smart strategy to pair younger drivers with an experienced driver for long-distance journeys. This mentorship program allows them to learn practical skills on the job through the guidance and advice of a mentor, which the study found is another workplace culture characteristic that millennials value.

Younger drivers are also perhaps more likely to respect greener choices, since millennials are typically renowned for choosing sustainable options. Adding more green cars to a fleet will not only attract younger drivers, but also potentially increase their employee engagement if they are made fleet drivers of such cars.

Ultimately, fleet managers need to be aware of how millennials work and think in order to develop the best suited managerial strategies for this major component of the workforce.