New study shows value of pedestrian safety technology

A safety demonstration conducted by several of the country's leading Automotive Safety organisations has confirmed the value of new in-car technology designed to protect pedestrians.

According to Australian New Car Assessment Program (ANCAP) chief executive officer Nicholas Clarke, around 180 pedestrians lose their lives every year on Australian roads.

However new technology designed to alert drivers about the potential for an imminent crash and prevent that crash from occurring may prove to be the answer in bringing that number down.

ANCAP, the University of Adelaide’s Centre for Automotive Safety Research (CASR) and the Australasian College of Road Safety recently conducted a demonstration to showcase just how valuable pedestrian safety technology can be.

The test was conducted at CASR’s Vehicle Testing Laboratory in Adelaide, South Australia, and was organised to coincide with UN Global Road Safety Week, which is running from May 6 to 12.

Amongst the technology on display was the latest in Autonomous Emergency Braking (AEB), which Mr Clarke said can help reduce crashes by up to 27 per cent.

"There is a new generation of safety technologies emerging that assist the driver to reduce collision impact speeds and even prevent some accidents from occurring," said Mr Clarke in a statement released May 9.

"The fast adoption of new technologies like AEB could see the road toll cut in half by 2020, and pedestrian deaths and injuries substantially reduced as part of this."

If you are an Australian fleet manager currently looking to reduce the risk of your drivers being involved in a car-on-pedestrian or car-on-car accident than new safety technology such as AEB may prove a valuable investment.

There are fleet services available which can assist you with the disposal and procurement of new, safer vehicles for your organisation's fleet, saving you valuable time and money in the process.

The ANCAP is now calling the government to make "life-saving technology" such as AEB mandatory on all new vehicles introduced into the Australian market.