Queensland government urges motorists to take care as school holidays end

Queensland police minister Jack Dempsey has advised motorists to take caution when driving over the coming weeks as the school holidays draw to a close and road traffic increases.

Speaking in Bundaberg at the launch of the state's new Back to School road safety campaign on January 23, the minister noted that already 22 people had lost their lives on Queensland roads in 2013.

"Every day police and emergency services are working to make sure people reach their destination safely," said Mr Dempsey.

"When school returns on Tuesday, I urge motorists to take extra care around schools and obey school zone speed limits."

He went on to remind motorists that children can be highly unpredictable, and that a little extra care while driving can help ensure everyone stays safe on the roads at this busy time of year.

If you are a fleet manager based in Queensland or in any other Australian state, it may be worthwhile reminding your drivers that reckless driving can be particularly dangerous at this time of year.

It may also be worthwhile taking a moment to ensure all vehicles have been recently serviced and that fleet maintenance procedures are up to scratch, in order to ensure that company cars are operating in a safe and efficient manner.

Also present at the launch were Bundaberg District superintendent Rowan Bond and State Traffic Support Branch chief superintendent Andy Morrow, who backed up Mr Dempsey's comments with a firm warning to motorists.

"Keeping kids safe as they travel to and from school - whether by car, bus, bike or by foot - is a priority of the QPS," said Mr Morrow.

According to Mr Morrow, officers will be out in force over the coming weeks, targeting school zones where there will be little tolerance for drivers breaching speed limits, committing parking offences or demonstrating other such unsafe driving habits.