Safety technology entices fleet managers

Drivers and fleet managers need to take a number of things into account when purchasing new vehicles. While in the past they may have chosen speed over practicality and style over substance, selecting a vehicle for work means a whole other set of criteria needs to be considered. 

In the modern era of motoring, there's more to cars than looks and performance, with safety technologies and fuel consumption now top of the list of features drivers are looking for. 

A recent survey from market research firm J.D. Power confirmed these trends, revealing that the more safety equipment a vehicle has, the more appealing it is to drivers and fleet managers. 

According to the firm's research, this includes more than just the standard features such as anti-lock brakes and stability control. Driver's have now caught on to the value present in more advanced options and prefer their inclusion on new vehicles. 

J.D. Power's survey ranks new cars across a 1,000-point scale, ranking them across 77 different attributes in an attempt to find the vehicle with the best overall performance for drivers. 

Practical safety additions greatly increase the appeal of the vehicles they're attached to, with the researchers finding cars that possess blind-spot monitoring and warning systems achieve scores that are higher by 38 points on average. 

Vice President of US Automotive Quality Renee Stephens said not all features add value, instead, drivers prioritise practicality. 

"Unlike other technologies, such as voice recognition, that can be challenging to operate, most safety features provide information in a more intuitive way, giving owners a greater sense of security," she said. 

The Federal Chamber of Automotive Industries found that Australia is leading the charge with regards to bringing in new vehicles with high safety standards. On the whole, most vehicles imported comply with or exceed international safety standards and come equipped with the latest advances in technology.