Toyota named "World's Greenest Brand"

Toyota has been named the "world's greenest brand" for the second year running by consultancy firm Interbrand.

The 2012 Best Global Green Brands report ranks the world’s 100 most valuable brands based on efforts towards sustainability and also public perception.

Toyota came in first after also topping the 2011 report, while Johnson & Johnson ranked second.

According to Interbrand, the major catalyst for the victory was the Toyota Prius range of hybrid electric green cars, which have been rated as amongst the cleanest vehicles in the world. 

"Toyota maintains the number one spot, continuing to make environmental sustainability a core management priority," reads an Interbrand press release (June 26). 

"The original Prius model - the primary launchpad for Toyota’s green image - has recently been expanded to encompass an entire family of sustainable automobiles, including the company’s first plug-in model."

For many fleet managers, using environmentally conscious vehicles is important for both ethical and financial reasons. Switching to a hybrid vehicle like the Toyota Prius is an excellent way of reducing fuel consumption while also limiting pollution emission as well.

Several other leading automobile manufacturers also ranked highly on the list, with Honda (third), Volkswagen (fourth) and BMW (tenth) all placing inside the top ten