VicRoads uses 'House of Whacks' to show impact of driving risks

VicRoads is targeting young drivers in its new online campaign, which highlights problematic safety issues for 18 to 24-year-olds.

Less experienced, younger drivers are more at risk of being involved in a serious accident and are more likely to engage in risky behaviour like drink driving and not wearing seat belts, so VicRoads has made a series of funny videos to show the risks drivers take while on the road - aiming to convey a serious message.

The short clips show a relatable character called Rodney and his sidekick Eric trying a few backyard experiments to demonstrate the trauma of a crash on the body.

They use everyday objects like watermelons and bowling balls, and employ humour to relate to a younger audience.

VicRoads Director of Vehicle and Road Use Policy James Holgate said viewers might be surprised by the short films.

"Reality hits home when you see what can and does happen when you take risks on the road. The notion of not wearing a seatbelt because it's only a short drive away is thrown out the window as Rodney shows you it can have dire consequences," Mr Holgate said.

A study by the Australian Organisation for Economic Co-operation and Development found that drivers under age 25 have a disproportionate number of crashes and fatalities considering the percentage of the population they represent.

Whether your business is devised of young or more experienced drivers, it might be a good time to for the fleet manager go over a few basic risks to ensure safety is a priority. Rodney's House of Whacks relies on humour to relay a serious message, but it may still hit home with older drivers. 

Fortunately, fleet management software provides accident management and roadside assistance which may give you peace of mind if there are younger drivers in the company.