Why do we buy cars?

Everyone has their personal preferences when it comes to buying cars. While some long for the latest in superbly crafted European sports cars, others are happy to take a cheap, efficient hatchback from A to B. 

Although there is plenty of room to express individuality in the automotive world, there are certain trends that have emerged, according to researchers at Frost & Sullivan. 

How are people choosing their cars?

Fleet managers will no doubt have their own concerns when it comes to picking out the ideal car, but what do their drivers think? Through research based in Europe, Frost & Sullivan found that driving dynamics are playing an increasingly large part influencing new car purchases. 

This includes the capabilities of vehicles, with handling and ride quality just two of the features that are shaping purchasing decisions. Male drivers in urban areas in particular are willing to pay a premium for technologies that better support these characteristics. 

Safety features also rank highly among respondents, a notable inclusion now that systems such as collision detection and electronic stability control are becoming standard on cars. Women who earn a higher than average income are willing to spend extra to secure these features, according to Frost & Sullivan.

"Consumers across car segments agree on the top features required for an improved driving experience," said Frost & Sullivan Automotive and Transportation Program Manager, Prana T Natarajan.

"Secure handling, road-holding, and control over braking and steering are significant cogs in the wheel of consumer expectations."

Despite this, not all technologies are driving consumers to pay more, with some buyers avoiding four-wheel drive and alternate steering and suspension options due to cost. 

"Technology providers must deploy appropriate pricing strategies to accelerate adoption rates," continued Mr Natarajan.

"Bundling is likely to be an effective way for driving dynamics solution suppliers to maximise profits on installed systems and attract potential consumers in Europe."